Aseer Guide Book
Optima
Aseer Winter Campaign
DHCC — Arab Health Event
Dubai Taxi Company
أنا طبّب — I am Tabab
Hashtag Studio
Tsafer (تسافر؟!)
Masarat Al-Bahjah
Bonediviton Concept Pitch
The Waterway North Coast
EMAAR Gift Card
DHCC At Ru'ya Event
Stevia Juice
Andalusia Medical Services
Bolt
The Heart of Jeddah
Centric Business District
WE DESIGN FOR POSITIVE COMMUNITY We provide Creative, valuable, and ethical ideas, services, communications services and programs to profit and non-profit organizations that care about others and the world around them.
WE DESIGN FOR A NEW ERA We build real courageous brands that prepare for a new era, we build brand identities, and brand cultures, marketing communications in the world not allowing for regular competition anymore.
We don't stop at the idea
Work that started with an idea from our team — campaigns, initiatives, and products built for the people and the world around us.
Deadly Products
We built Deadly Products, our own non-profit web platform that lets anyone see how popular everyday products quietly harm the body.
workplace solidarity
We built a non-profit workplace solidarity platform that lets senior staff redirect small daily amounts of their salary to the cleaners, security guards, cafeteria and maintenance colleagues who keep their company running.
Beshrab
We are building Beshrab, a non-profit addiction-awareness platform in Egyptian Arabic that shows the unvarnished damage of each substance, then walks the user into a counselling call with our partner treatment centre. G7M covers the bill in full for any patient who cannot afford to recover.
Kis Ruz
We are building Kis Ruz, a non-profit donation app that lets anyone in Egypt give as little as a single bag of rice, picks the family most in need by governorate and circumstance, and delivers the food through Fawry-enabled stores across the country. The app is free, the donation passes through in full, and the value is in the act, not the amount.
Brands brave enough
to mean something. Recent work across MENA — steeped in strategy, pushed creatively, end to end.
Ideas worth making real.
Creative concepts and proposals we've developed for social impact and beyond. Some are early. Some are ready. All of them are looking for a partner.
An idea about hiring without the toll booth.
In February 2026, a conversation in our studio kept returning to a particul...
An idea about a single bag of rice.
In November 2025, a conversation in our studio kept circling back to two ob...
An idea about addiction in plain language.
In June 2025, a conversation in our studio kept circling back to a number n...
An idea about workplace solidarity.
In September 2023, a conversation in our studio kept circling back to the s...
An idea about everyday harm.
In April 2022, a conversation in our studio went somewhere uncomfortable. W...
Trusted by brands across MENA and beyond.
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