WE DESIGN FOR POSITIVE COMMUNITY We provide Creative, valuable, and ethical ideas, services, communications services and programs to profit and non-profit organizations that care about others and the world around them.
WE DESIGN FOR A NEW ERA We build real courageous brands that prepare for a new era, we build brand identities, and brand cultures, marketing communications in the world not allowing for regular competition anymore.
We don't stop at the idea
Work that started with an idea from our team, campaigns, initiatives, and products built for the people and the world around us.
DEADLY PRODUCTS
We built Deadly Products, our own non-profit web platform that lets anyone see how popular everyday products quietly harm the body.
WORKPLACE SOLIDARITY
We built a non-profit workplace solidarity platform that lets senior staff redirect small daily amounts of their salary to the cleaners, security guards, cafeteria and maintenance colleagues who keep their company running.
BESHRAB
We are building Beshrab, a non-profit addiction-awareness platform in Egyptian Arabic that shows the unvarnished damage of each substance, then walks the user into a counselling call with our partner treatment centre. G7M covers the bill in full for any patient who cannot afford to recover.
KIS RUZ
We are building Kis Ruz, a non-profit donation app that lets anyone in Egypt give as little as a single bag of rice, picks the family most in need by governorate and circumstance, and delivers the food through Fawry-enabled stores across the country. The app is free, the donation passes through in full, and the value is in the act, not the amount.
Brands brave enough
to mean something. Recent work across MENA, steeped in strategy, pushed creatively, end to end.
Ideas worth making real.
Creative concepts and proposals we've developed for social impact and beyond. Some are early. Some are ready. All of them are looking for a partner.
The best person for the job rarely arrives with the best CV.
Hiring is one of the most consequential decisions a company makes, and it i...
You see the wrongdoing every day. A safe way to report it almost never exists.
In June 2026, a conversation in our studio kept returning to a quiet kind o...
Looking for work now means paying at every turn just to be seen.
In February 2026, a conversation in our studio kept returning to a particul...
No family in Egypt should go a single day without food anymore.
In November 2025, a conversation in our studio kept circling back to two ob...
Addiction kills people silently, and there is no single way in the world to put them on the first step toward recovery.
In June 2025, a conversation in our studio kept circling back to a number n...
Trusted by brands across MENA and beyond.
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