A branding and design agency with a social commitment.
Cairo
Headquarters
We’re a boutique team of strategists, writers, designers, and developers — based in Cairo since 2011, working with change-makers across MENA and beyond, from ambitious startups to market leaders ready to reinvent the brand they’ve outgrown.
Everything we do is steeped in strategy, so we can push the limits creatively. From naming and voice to identity, culture, campaigns, and code, we deliver 360-degree work as a team greater than the sum of its parts — built to give brand language the strategic weight it deserves and the kind of emotional reputation that lasts.
Our Mission
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01
Build brands brave enough for a new era.
The market doesn’t reward regular competition anymore.
We build identities, cultures, and communications that stand for something — and stand out because of it.
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02
Make business a force for positive community.
We help companies use their reach, their resources, and their reputation to leave the people and society around them better off — not just better marketed to.
We do the same on our own. G7M produces its own social-change work — campaigns, initiatives, products that don’t wait for a client brief. Profit and purpose pull in the same direction, or it isn’t work we take on.
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03
Make digital products that help, not harm.
The world has enough products built to distract, drain, and destroy.
We build ones that earn their place in the lives of the people who use them.
Trusted by brands across MENA and beyond.
THE TEAM
Greater than the sum of its parts.
G7M is, in the truest sense, a fuse. Strategists, writers, designers, and developers — not handed off in sequence, but working as one connected mind on every brief.
That’s where the rigour comes from. That’s where the surprises come from. And that’s why brand language, in our hands, holds together end-to-end — from the first naming decision to the last line of code.
In sync with the brands we build.
Our backgrounds are in sync with our clients’. We’ve sat in their seats, run their numbers, shipped their products, faced their boards.
Young, experienced, results-driven, tech-savvy — but more importantly, the kind of people who treat every brand like it’s their own, and every brief like it’s worth getting right. That’s the real difference behind the work.
“We don’t build brands for the era that just ended. We build them for the one that’s beginning — and the people who’ll have to live in it.”
Designed for positive community — by every hand on the team.
Social change isn’t a separate practice at G7M. It’s how the whole team thinks. Every brief — for a startup, a market leader, a non-profit, a public institution — passes through the same lens: what does this brand owe the people and the world around it?
Our strategists, designers, and developers don’t just execute — they originate. G7M produces its own social-change projects: awareness campaigns, public-sector initiatives, products built to help rather than harm. The whole team contributes — and carries that perspective into every commercial brief. Which is why even the most commercial work we make is built to mean something.