Beshrab
A non-profit addiction-awareness platform from G7M, built to name the substance plainly and fund the first step out.
Beshrab is a non-profit platform we are building in Egyptian Arabic to confront addiction without softening it, drug by drug. The site shows an addict, or the family of an addict, exactly what a substance is doing to a body and a mind, then hands them off to a counsellor at our partner treatment centre in one step. For users who cannot pay, G7M covers the treatment bill in full.
- Social Concept
- Strategy
- Brand Language
- Arabic-first Copy
- UX/UI Design
- Web Design
- Web Development
Beshrab. He drinks. He uses. He is in it.
We named the platform after the verb every family in our region already uses when they are talking about an addict. "Beshrab" is Egyptian Arabic for he drinks, he smokes, he is on it. The home page opens on a gaunt human outline, the name of the substance pulled across the body, a live counter of the people lost to that drug today, and one line of vernacular that says what the drug actually is. The visual stance is deliberate: no euphemism, no clinical distance, no English. The page meets the audience in the language they already use at the kitchen table.
Every substance gets its own honest page.
Each drug on the platform is built around one question: what does this actually do to you? Nine plain cards line up the answers without metaphor. Temporary paralysis. Cardiac ischemia. Hallucinations. Loss of mind. Bleeding. Death. Each consequence is drawn over the same human outline so the damage maps to a body the reader recognises as their own. Below every page sits a single Arabic button, ابدا اتعالج, start treatment, because we believe the only useful next step from an awareness page is a phone call.
Still in build. Funded by us, free for the people who need it.
Beshrab is in active build and launching soon. The full platform carries a growing substance library, a parallel path written for the parent or sibling of an addict who has just found out and does not know what to say, and a short, dignified handoff to a counsellor at our partner treatment centre. G7M covers the cost of treatment in full for any patient who cannot afford to pay. The platform is a gift, not a service. It will stay free for as long as the need is there.
