Sky
Branding and visual identity for an innovative DeFi platform
Sky represents an ambitious evolution of the MakerDAO ecosystem, unlocking new possibilities within the DeFi industry.
Our rebranding introduces a distinctive logo, unified sub-brands, a compelling illustrative style, and an engaging web experience, all supported by comprehensive brand strategy and guidelines for consistent application across platforms.
- Brand Strategy
- Brand Design
- Design System
- Web Design
- Illustrations
- 3D Design
A Fresh Evolution of
Maker and DAI
Sky builds on Maker's trusted foundation, driving a new era in DeFi with transparent governance, innovative protocols, and diverse rewards. Under the Sky brand, the DAI stablecoin transforms into USDS, marking its next chapter.
A Fresh Evolution of
Maker and DAI
Sky builds on Maker's trusted foundation, driving a new era in DeFi with transparent governance, innovative protocols, and diverse rewards. Under the Sky brand, the DAI stablecoin transforms into USDS, marking its next chapter.
The Sky is the Limit
Sky is centered on the concept of diverse sectors of the sky that transform dramatically. It conveys the multifaceted nature of the new platform and the sense of community that Sky fosters among its participants.
The Sky is the Limit
Sky is centered on the concept of diverse sectors of the sky that transform dramatically. It conveys the multifaceted nature of the new platform and the sense of community that Sky fosters among its participants.
Spectacular Expanse
The backgrounds leveraged help anchor the brand with gradients symbolizing the journey from the sun to the stars while showcasing a diverse range of celestial states.
A Fresh Evolution of
Maker and DAI
Sky builds on Maker's trusted foundation, driving a new era in DeFi with transparent governance, innovative protocols, and diverse rewards. Under the Sky brand, the DAI stablecoin transforms into USDS, marking its next chapter.
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Spectacular Expanse
The backgrounds leveraged help anchor the brand with gradients symbolizing the journey from the sun to the stars while showcasing a diverse range of celestial states.
Spark, the First StarDAO
Our collaboration gave Spark, the first StarDAO in the Sky ecosystem, a bold new identity with a memorable logo, unified sub-brands, expressive illustrations, and an engaging web experience, all built on clear strategy and practical guidelines.
Spark, the First StarDAO
Our collaboration gave Spark, the first StarDAO in the Sky ecosystem, a bold new identity with a memorable logo, unified
Spark, the First StarDAO
Our collaboration gave Spark, the first StarDAO in the Sky ecosystem, a bold new identity with a memorable logo, unified
Spark, the First StarDAO
Our collaboration gave Spark, the first StarDAO in the Sky ecosystem, a bold new identity with a memorable logo, unified
Spark, the First StarDAO
Our collaboration gave Spark, the first StarDAO in the Sky ecosystem, a bold new identity with a memorable logo, unified
