SELA SOCIAL MEDIA - DESIGN SYSTEM
This project was created during Mohamed Gamal Eldin's time as G7M founder and his previous role with HASHTAG Agency - Dubai, where he led the creative and branding direction for various award-winning projects.
It is featured in this portfolio to demonstrate the creative direction, strategic thinking, and leadership contributions delivered by Mohamed Gamal Eldin, G7M founder, during that period.
Full credit is respectfully acknowledged to the original company, team members, partners, and client involved.
The new Sela design direction is built around one clear ambition: to make every content piece feel like an event in itself.
Instead of treating social posts as simple announcements, the visual system transforms each post into a bold, dynamic, and highly recognizable content window.
- Creative Concepts
- Creative Direction
- Art Direction
STYLE ONE: DYNAMIC TYPOGRAPHY AND LINEAR MOTION
This style uses movement, repetition, and bold typography to create dynamic, high-energy visuals.
The background becomes an active part of the design through repeated words, angled type, and graphic elements that reflect the fast-paced and diverse nature of Sela’s entertainment experiences.
Typography is treated as a visual element that strengthens the brand identity while adding motion and impact to the content.
STYLE TWO: IMAGE AND HOOK BALANCE
This direction focuses on balancing the event image with the communication message through a clean, structured layout. Inspired by entertainment platforms and editorial announcements, it separates the image, hook, date, and details to create clearer and more distinctive content.
The image drives emotional appeal, the hook delivers the message, and the color block enhances visibility, bringing everything together in a memorable visual system.
STYLE THREE: WINDOW OF EXPERIENCE
This style uses frames, masks, and layered compositions to present entertainment content in a cinematic and curated way.
The visual framing acts as a storytelling tool, showcasing music, sports, theatre, and live experiences as part of a larger entertainment universe.
Through windows and graphic cutouts, the design creates a sense of discovery that encourages viewers to explore the content rather than simply view an announcement.
VIDEO CONTENT
For video intro and outro, we use deriving elements from the brand logo and colors, overlaid over video, leveraging the aperture to create a connected lines effect, leading into the SELA logo.
BRANDING MESSAGES & EXPERIENCES
A flexible system built around dynamic flowing text.Used to express SELA’s values, experiences, and philosophy.
The continuous white strip enables messages to visually connect across multiple posts, making the feed feel unified and intentional.
